Apple buys Barbie voice-tech startup to improve Siri

Apple buys voice-tech startup PullString, which develops apps for Amazon and Google’s assistants to help improve voice capabilities of its own digital assistant, Siri. The deal is reportedly worth at least $30 million. Founded in 2011 by former Pixar executives, PullString helps develop the voice technology used in toys like talking Barbie and Thomas The Tank Engine.

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